LinkedIn Leadership Academy

An exclusive executive programme for leaders who want to move from being “active on LinkedIn” to becoming a voice people follow to learn from — and who want to communicate strategically and professionally on LinkedIn to strengthen their position within their industry and in society.

Why this programme?

Most leaders are “present” on LinkedIn — but fail to achieve meaningful reach, and their content sounds like the company rather than their own voice. This programme changes that: a well-defined position, a personal voice and a system that works over time. You will learn how to stand out and build a substantial community on LinkedIn in 2026 — at a time when everyone is competing for attention.

The result is not simply more likes — it is becoming a voice people follow because they learn something from you.

The programme promise

• You get an exclusive space to develop your position as a leader on LinkedIn
• We bring together a curated group of leaders with something to say — not a mass webinar.
• You will be surrounded by like-minded peers, while developing your own strategy to take home
• You will get the latest knowledge on content, algorithms and networking on LinkedIn
• You will gain inspiration and knowledge-sharing from two of Denmark’s most experienced advisors in leadership communication on LinkedIn

Who can participate

• CEOs & Founders

Leaders who want to build personal authority and attract the right attention to themselves and their company.

• Executives & C-level

Decision-makers who want to position themselves as thought leaders in their field — credibly and strategically.

We run groups of no more than 10 participants, and admission is by selection to ensure a strong group throughout the programme.

Program content

Four sessions over four weeks — one live session per week, 60 minutes, small group, cameras on. Practical assignments between sessions, feedback in the community, and all sessions recorded. In addition, you will have a personal one-to-one meeting (in person in Copenhagen or online) to create your personal LinkedIn-strategy.

Week 1: Voice, strategy and your positioning

The best leadership communication on LinkedIn grows out of the unique insights and positions of the company and the leader. We will inspire and help you find your position, personal strategy and content pillars for your professional use of LinkedIn.

Week 2: Your content and your tools

From corporate messaging to a personal voice. Everything you need to know about personal storytelling and how to get your best content out there on LinkedIn and in front of the right audiences.

Week 3: Distribution, network and algorithms

Your position on LinkedIn requires an understanding of how to reach the right people and generate engagement and reach. In this session, you will gain the essential knowledge of how LinkedIn’s algorithms work and how to strengthen your network.

Week 4: Measurement, scaling & planning

How do you maintain momentum once you get started, and scale your efforts so you establish yourself firmly in your chosen position? We will create the foundation for a 90-day plan based on your personal strategy and give you input on how to measure your efforts.