Articles

One of the most common pieces of advice given to CEOs on LinkedIn is to "be more personal." The intention is good. People want to hear from leaders, not corporate communication departments. They want authenticity, perspective, and insight. But somewhere along the way,...

LinkedIn has become one of the most important channels for CEO communication. Today, stakeholders expect leaders to be visible, share perspectives, and contribute to conversations that matter to their industry, employees, customers, and partners. Yet many CEOs face...

The geopolitical world order is in flux, fundamentally complicating the mandate of the corporate leader as a communicator. We are witnessing a shift where "CEO activism" is being redefined—perhaps before it even fully took root—and where the rules for leadership...

LinkedIn is changing. Where the old LinkedIn algorithm relied on thousands of numerical signals - likes, comments, keywords - it has now been replaced by a language-based AI model that attempts to read and understand text like a human expert. This is outlined in the...

The leadership role has changed. Visibility, accessibility, and credibility are no longer optional traits - they are fundamental requirements. In the eyes of stakeholders, leaders are judged not only on their strategy but also on their ability to communicate it openly...

CEOs need to be visible - both in the press and on social media - especially LinkedIn. I was professionally provoked the other day when I read an article titled “Hocus Pocus, Is Your CEO Too Much in Focus?” by Kforum (Denmark’s leading media platform and professional...

LinkedIn has become such an essential platform for many companies and organizations that having a dedicated strategy is no longer optional — it’s necessary to bring structure and focus to your communication efforts. Here are a few tips on what makes a solid LinkedIn...

What it actually means to be a thought leader isn’t always clear - not even to seasoned communication professionals tasked with helping colleagues become more visible in the media and on social platforms like LinkedIn. But thought leadership has become a widely used...

More and more journalists are active on LinkedIn, and it’s often where they come across stories and keep tabs on what companies are doing. That’s why executive communication on LinkedIn should always factor in media management - in both calm and stormy times. Most...

Employer branding is the discipline that puts structured effort behind positioning your company as an attractive place to work — and helps you improve recruitment, retention, and your overall employer reputation. With the right strategy and the use of social platforms...

A thought leader is an individual or organization that helps shape the agenda in their field — someone who, over time, becomes synonymous with a topic or issue, and uses their expertise and perspective to build visibility, strengthen their business, or influence...

Your company’s subject-matter experts can play a crucial role in shaping brand reputation, business growth, and overall visibility. Yet many organizations still lack a structured, long-term approach to making their experts visible — both internally and externally....