by Troels | Jun 22, 2026 | Articles
One of the most common pieces of advice given to CEOs on LinkedIn is to “be more personal.” The intention is good. People want to hear from leaders, not corporate communication departments. They want authenticity, perspective, and insight. But somewhere...
by Troels | Jun 22, 2026 | Articles
LinkedIn has become one of the most important channels for CEO communication. Today, stakeholders expect leaders to be visible, share perspectives, and contribute to conversations that matter to their industry, employees, customers, and partners. Yet many CEOs face...
by Mathilde | Jan 26, 2026 | Articles
The geopolitical world order is in flux, fundamentally complicating the mandate of the corporate leader as a communicator. We are witnessing a shift where “CEO activism” is being redefined—perhaps before it even fully took root—and where the rules for...
by Mathilde | Nov 25, 2025 | Articles
LinkedIn is changing. Where the old LinkedIn algorithm relied on thousands of numerical signals – likes, comments, keywords – it has now been replaced by a language-based AI model that attempts to read and understand text like a human expert. This is...
by Mathilde | Sep 17, 2025 | Articles
The leadership role has changed. Visibility, accessibility, and credibility are no longer optional traits – they are fundamental requirements. In the eyes of stakeholders, leaders are judged not only on their strategy but also on their ability to communicate it...
by Mathilde | Jun 27, 2025 | Articles
CEOs need to be visible – both in the press and on social media – especially LinkedIn. I was professionally provoked the other day when I read an article titled “Hocus Pocus, Is Your CEO Too Much in Focus?” by Kforum (Denmark’s leading media platform and...
