by Mathilde | Jan 26, 2026 | Articles
The geopolitical world order is in flux, fundamentally complicating the mandate of the corporate leader as a communicator. We are witnessing a shift where “CEO activism” is being redefined—perhaps before it even fully took root—and where the rules for...
by Mathilde | Nov 25, 2025 | Articles
LinkedIn is changing. Where the old LinkedIn algorithm relied on thousands of numerical signals – likes, comments, keywords – it has now been replaced by a language-based AI model that attempts to read and understand text like a human expert. This is...
by Mathilde | Sep 17, 2025 | Articles
The leadership role has changed. Visibility, accessibility, and credibility are no longer optional traits – they are fundamental requirements. In the eyes of stakeholders, leaders are judged not only on their strategy but also on their ability to communicate it...
by Mathilde | Jun 27, 2025 | Articles
CEOs need to be visible – both in the press and on social media – especially LinkedIn. I was professionally provoked the other day when I read an article titled “Hocus Pocus, Is Your CEO Too Much in Focus?” by Kforum (Denmark’s leading media platform and...
by Mathilde | Jun 27, 2025 | Articles
LinkedIn has become such an essential platform for many companies and organizations that having a dedicated strategy is no longer optional — it’s necessary to bring structure and focus to your communication efforts. Here are a few tips on what makes a solid LinkedIn...
