by Mathilde | Jun 27, 2025 | Articles
What it actually means to be a thought leader isn’t always clear – not even to seasoned communication professionals tasked with helping colleagues become more visible in the media and on social platforms like LinkedIn. But thought leadership has become a widely...
by Mathilde | Jun 27, 2025 | Articles
More and more journalists are active on LinkedIn, and it’s often where they come across stories and keep tabs on what companies are doing. That’s why executive communication on LinkedIn should always factor in media management – in both calm and stormy times....
by Mathilde | Jun 27, 2025 | Articles
Employer branding is the discipline that puts structured effort behind positioning your company as an attractive place to work — and helps you improve recruitment, retention, and your overall employer reputation. With the right strategy and the use of social platforms...
by Mathilde | Jun 27, 2025 | Articles
A thought leader is an individual or organization that helps shape the agenda in their field — someone who, over time, becomes synonymous with a topic or issue, and uses their expertise and perspective to build visibility, strengthen their business, or influence...
by Mathilde | Jun 27, 2025 | Articles
Your company’s subject-matter experts can play a crucial role in shaping brand reputation, business growth, and overall visibility. Yet many organizations still lack a structured, long-term approach to making their experts visible — both internally and externally....
